Generation Wisdom a digital platform for shared skills, in work training and job creation for SMEs by connecting young jobseekers with active older people
I am Sergio, a social entrepreneur pitching to Richard Branson with a new idea base on sharing and forward thinking. This is a topic outside of any political party manifesto. Why? Because it is about trusting people to organize themselves and working out solutions not given but created. Perhaps this makes me a dreamer? Far from it I am simply looking at the world with different eyes and ears. I invite you to think about this question. Is the growing ageing population an opportunity or a threat? I have been working on this idea for the last two years. In 2011 funded by the Big Lottery, I produced Creative Generation (www.creative-generation.org.uk) an intergenerational media project to connect social housing residents across generations. Before then I had the opportunity to deliver Unseen Voices, a project in Wembley for the Holocaust Memorial Day which was awarded in Brussels for innovative use of media in education. Back home I worked with pensioners from London Port Authority and young people to question the future of the River Thames and involved audiences in the debate with the project Listen.
I founded Big Bang Lab in 2008 (www.bigbang-lab.com) and this has been my work, a progressive view that connects memory with innovation, young people with older people, re-used creatively film archives to question the present, looking back to move forward. I branded it as Cultural Social Responsibility. On my journey I tested, failed and discovered collective ways for participatory media research and production and crowdversations® was born. How many times organisations lose contact with their consumers, users and audiences? Capturing the collective wisdom from the “ crowd” it is about valuing each individual contribution, the basic principle of democracy. Somehow with the development of globalisation and media we are losing the courage or opportunity to look inwards to enable express what we really think, feel and know without being too concerned about what others may think or feel. It is this desire to bring genuine forms of expression and freedom to communities that are voiceless from young to old or simply out of the radar the core of what Big Bang Lab stands for. As this text has unintentionally become a manifesto, this is what I promise: a business opportunity to tackle social good and work on it relentlessly with others.
We need to come to basics and make sure that technology and media are used for a purpose other than entertainment. Let’s trust the wisdom of experience of our elderly. Let’s trust the wisdom of aspiration of our young people. There is no secret other that establishing a space to learn from each other to move forward towards a new future. A future where young people can fulfil their dreams and multiple potentials with decent paid jobs, a workplace made for and by entrepreneurial employees, a space where learning an working for small enterprises can bring added value to our families, neighbourhoods and society. Wisdom brings the ability to stay open by putting experience and aspirations to solve complex problems collectively, bringing new solutions, no creating new problems. If you dare to dream. If you think I am unreasonable, the join my venture. As a musician I now exactly where I am getting, I am not scared of the not tangible nature of a vision because since I was a kid I made sound my best friend. However in the execution, I am not so concerned about being in control of all the dots in between and that’s the way it should be. This is where you become important. I trust that there are people like you and me out there who dare to connect their brains, hearts and hands together as a whole and would benefit from Generation Wisdom in the creation, execution or every step in the way.
Thanks for your support!
Big Bang Lab
For further information: Wisdom Beyond Age press release